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Case Study #1: Disney in France February 13,2012 1. What self-reliances did Disney make approximately the tastes and preferences of cut consumers? Which of these assumptions were correct? Which were non? Disney is assumptions on cut consumers tastes and preferences were more a lot than not wrong. They estimation it would be a good constitution not to serve alcohol at the park because it was a childrens park. They musical theme the park was going to be less(prenominal) worry on Monday and more packed on Friday. The eat situation, they were told that French people did not run through breakfast and they served the typical French breakfast. Another mistake they anticipate was with their staff. They thought the French would scarcely be happy with the same squad model they use at other Disney locations. They also thought Europeans would stay protrac ted than a day at the park. all these mistakes caused alot of losses to the company. The no alcohol policy was wrong because French consumers drink a glass a wine at lunchtime. Their assumption on thinking what day the park would point full was wrong. The breakfast assumptions were wrong because alot of people showed up for breakfast and wanted to eat bacon and eggs.

The staffing assumption was wrong because the French communicate out on their preference on issues at work. They assumed wrong with the assumption that Europeans would stay longer. Europeans actually went to the park as day excursions. 2. How qual ification Disney affirm had a more comfort! able initial see in France? What steps might it ready taken to press the mistakes associated with the launch of Euro-Disney? The Disney Company experienced a finis electric shock with the passing of Euro-Disney. If they had gone with an blossom out mind to understand and be considerate of the European culture the experience of the opening of Euro-Disney would have been a favorable one. They proficient thought because France wanted Disney to open their location there, they would...If you want to decease a full essay, rewrite it on our website: BestEssayCheap.com

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