Competition in the Bottled Water Industry - complete analysis

TABLE OF CONTENTS:INTRODUCTIONANALYSISGENERAL ENVIRONMENTAL FACTORS (P.E.S.T)INDUSTRY?S DOMNINANT TRAITSATTRACTIVENESS OF THE INDUSTRY(BASED ON PORTERS 5 FORCES MODEL)STRATEGIC GROUPS IN THE INDUSTRYINDUSTRY DYNAMICSDRIVERS OF CHANGE IN THE INDUSTRYKEY SUCCES FACTORSCOM positron emission tomographyITVE PROFILE MATRIXCONCLUSIONS AND RECCOMENDATIONSIntroduction:This case clearic discusses bottled water supply supply supply manufacture of U.S. It discussed about the international gross sales of bottled water pains in 2001 and annual step-up average between 1996 and 2001. The suppuration popularity of bottled water industry in the United States was attributable to concerns over the safety of municipal crapulence water, an increased focus on fitness and health and the hectic on-the-go lifestyles of American consumers. The factors like stratagem excellence and portability of bottled water stand natural solution to consumer?s dissatisfaction over the tap water. in that loca tion was an increase in industry volume and dollar sales as a government issue for the introduction of PET containers which satisfied the needs of convenience, portability and finally purity which would make the bottled water industry very attractive. An increased fierceness on firm lifestyles and improved consumer awareness of the need for seemly hydration led umpteen consumers to shift traditional beverage preferences toward bottled water.

Bottled water industry nature of competition was fierce competitive contestation and it was dominated by a few international fodder and beverages producers like Coca-Cola, PepsiCo, come on and G roupe Danone. Per capita consumption in 2002! fell substantively beneath consumption range in Western Europe, Middle East, and Mexico. besides the per capita consumption in United States was also lagged by a wide moulding of soft drinks. There are straighten out 5 leaders of bottled water brands of 2001 which consists of PepsiCo, Coca-Cola, Nestle Waters, Groupe Danone and final watch crystallizing Geyser. The legislate leader in brand is Aquafina by PepsiCo which has a market share of 10% as compared to other competitors. The top 9 companies who are considered the leading... If you want to get a full(a) essay, put in it on our website: BestEssayCheap.com

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