Yves Saint Laurent - Fashion and the Gucci Group

Yves holy man Laurent is i of the humanss leading contrive designers in app atomic number 18l, footwear, handbags and accessories. This high end musical mode house is known to be a lifestyle injury for the luxurious upper class, who exigency to be fashionable exclusively equable super exclusive. They are one of the pioneers of design wear which makes this friendship so unique. Even though they are extremely flourishing, they liquid have their challenges.\n canonise Laurent is one of the strongest rats having presence in the world with over seventy stores scatter across three contrary continents and ten different countries. They are as well as found in high-end department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. Another faculty of Saint Laurent is the long archives that it has which makes this company so peculiar(prenominal) and unique. It is known as the Reviver of Couture, which still is the companys motto. Likewise, the fashion hou se has diversified into galore(postnominal) different categories of various products such as footwear, accessories and handbags, which allows the brand to pass water an identity in legion(predicate) areas of fashion. It also allows the brand to flirt many different pack needs depending on their desires. When The Gucci separate purchased the fashion house, it rendered the stability of the brand since it was not as successful as its competitors. Gucci Group came in and gave Saint Laurent a pert new look, which has only tax positives for the fashion house.\nEven though Saint Laurent has many strengths it also contains some weaknesses. One of their a couple of(prenominal) weaknesses is that their brand has not use their logo on their products, foreign their competitors, which makes the brand less acknowledgeable to the average eye. For example, the Gucci logo is very common amongst a Gucci handbag while the Saint Laurent logo is typically never seen, solely if you know their designs you would notice a Saint Laurent bag easily. Since Saint Laurent has just been bought by The Gucci ...