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From Faith Popcorn: 9 market predictions By Ned Roberto, Ardy Roberto asker inaugural Posted 03:57:00 09/08/2006 Filed Under: selling, Market research, Books published on Page B2-4 of the September 8, 2006 issue of the Philippine day-by-day Inquirer many times we ar asked: What are the access trends in product line and consumer behavior that I chew take advantage of or that I should look push through for? To answer that question, lets turn to the Nostradamus of Marketing -- Faith Popcorn, marketing fantast and author of New York quantify best-sellers The Popcorn Report and EVEolution: 8 Truths of Marketing to Women. Popcorn founded a New York-based marketing consultancy stanch in 1974, which has a module of 50 brand-marketing forecasters who focus on anticipating trends in consumer behavior. Popcorn allow for be a have speaker, along with brand gurus David Aaker, jacks Trout and Martin Lindstrom, at the Global post Forum (www.globalbrandforum.org) in capit al of Singapore this November. Here are trends that Faith Popcorn predicts are further around the marketing landscape corner: 1. Touchy-feely services. On the cutting shore of the developed world, our material opulence has bred closing off and unexpended us emotionally starving. We crave physical contact.

The hysteria for cuddle parties is only(prenominal) the beginning; as our work hours mount and our friendships catch virtual, we bequeath seek simple physicality wherever we can fix it. Doctors offices and hospitals will begin keeping animals on clear to foster recovering patients. Airports will discover that positive touches join on retail traffi! c and will hire actors to welcome you with a hug as you deplane. Mechanized hugging booths will take the drift of pay-phones in many cities. Even the most reserved monetary advisors will literally hold your hand through spectacular times. 2. Brain Fitness. Having lavished so much time on upward(a) our bodies, we promptly sine qua non the mind to match. A mental fitness collar is brewing, driven by a bevy of radical research...If you want to get a full essay, order it on our website: BestEssayCheap.com

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