International marketing

Summary: 5 pages. 4 sources. APA format. In todays business world, a great deal companies simply cannot term of enlistment home(prenominal) and expect to maintain and emergence their markets. A phoner must(prenominal) initially decide if it is beneficial to go international, so make up ones mind its international merchandising policies and objectives to create an effectual promotional campaign. International Marketing innovation Over the past 40 years the number of transnational corporations in the worlds fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies prevail marketed internationally for years, more and more companies argon looking to introduce the compass of world(a) competition. In todays business world, often companies simply cannot cover domestic help and expect to maintain and increase their markets. A company must initially decide if it is beneficial to go international, then define its international marketing policies and objectives to create an effective promotional campaign. The finis Whether to Market Internationally         A orbiculate industry is defined as an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall world(prenominal) positions (Porter, 1980, p. 275). though some U.S. businesses would prefer to refuse abroad competition through with(predicate) restrictive legislation, a more effective way to postulate is to continuously improve products and to speculate marketing abroad (Kotler, 2000, p. 366).

         there are several factors that pluck more a! nd more companies into the global marketplace, according to author Philip Kotler (2000, p. 367). For instance, global companies that offer superior products for dismantle prices can threaten a domestic companys market. This is often a force that attracts companies to enter the global marketplace. Another example is when a company realizes that some foreign markets offer a higher(prenominal) profit prospect than the domestic market. Also, the need for more customers often persuades a company that they... If you deficiency to get a wide-cut essay, order it on our website: BestEssayCheap.com

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